About Bay Bridge

Our Vision
We are here with a purpose.

Whitefish Bay will be a welcoming community that recognizes systemic racism, and actively works to address and dismantle it.

  • Identify community segments and strategies for creating change

  • Facilitate community-level listening, dialogue and learning opportunities around racial justice and cultural bias, diversity, equity, and unity

  • Partner with local organizations inside and outside Whitefish Bay (to both learn and give back)

  • Whitefish Bay residents build their awareness  around racial equity – they are motivated to learn about their own racial identity and bias, structural racism and how it has impacted our village and city

  • As the conversation around race becomes normalized, more people are standing up and taking action to make Whitefish Bay a more inclusive environment

  • Kids are learning about racism, racial identity, and how to build an inclusive environment in Whitefish Bay both at school and at home

The Village of Whitefish Bay, including the Village government, the Whitefish Bay Police Department, and the School District of Whitefish Bay commit to and advocate for principals of racial equity and fairness for all that live in, or visit this community.

Learn more about Bay Bridge

Rid Racism Milwaukee hosted a forum and invited Bay Bridge into the conversation. Learn about the challenges and opportunities of teaching the truth.

Minutes 15 to 25 discuss Bay Bridge’s history and current mission.

Bay Bridge History

Founded in 2019 by Whitefish Bay residents, Anne O’Connor, Kathy Wurzer, and Jennifer Koop Olsta, Bay Bridge emerged from a shared desire to address racial inequalities in our community. As white women working for change within a predominantly white community, we recognize that while we are not experts in racial injustice and the harm it causes, we all must take an active role in anti-racist work—within ourselves and in our interactions with our family, friends, neighbors, and community. 

There is strength in doing this work together, and together we can impact change. Since its founding, Bay Bridge has grown very quickly. The community members who have joined our organization are committed to doing the work to enable Whitefish Bay to be a place where POC feel supported to speak up, and to have representation as leaders in our community. As our work continues, we aim to support all Whitefish Bay residents’ anti-racist journeys, and to be a catalyst for change in our Village governing bodies and schools. It is our responsibility to identify and work to dismantle those systems. However, as we do so, we must listen to, raise up, and amplify the voices of Black, Indigenous, and People of Color and promote necessary strategies for change. We hope you’ll join us.

Seeking Student

Leaders!

Supporting Social Justice in Schools

We are seeking local middle and high school students who are interested in social justice to engage with Bay Bridge and the community. A $1000 scholarship is available. Apply by April 1! Learn more and apply here!

A 3-story home design rendering on the site of Hampton and Santa Monica.

🚨Action Alert!🚨

Tuesday Feb. 13th at 6:15pm

Please attend the Board of Approvals meeting to show your support for affordable housing in WFB. Learn more about what has happened, and how we plan to keep pushing for affordability and equity in housing in WFB.